Marketing communication and design

Marketing and interaction design of a website will identify what works for the target group. This may be an age group or particular, class of people; therefore, the site designer can understand the needs of the target visitors. Website Designers can also understand the type of website that they are producing, for instance that for B2B the design requirements of B2B sites may differ substantially from a website designed for customers, like a website focused on retail or entertainment. Careful consideration should be done to make sure that the look and feel or the total website design does not clash with the clear vision and correctness of the material or the usability of the website, especially in a business-to-business website. Website Designers could also think about the reputation of the business of the website being represented to ensure that they are portrayed favourably.